At HuumanLed, we believe that AI-driven motion should enhance creativity without compromising trust. Our technology is built for brands that require precision, privacy, and complete control over the assets that define their identity. This charter outlines the principles that guide how we design, deploy, and operate our technology.

 

1. Privacy First

We operate on a strict privacy-by-design foundation.

All processing occurs within the customer’s own environment (AWS, Replicate, or on-premise).

No product imagery, asset metadata, or brand IP ever leaves the customer’s ecosystem.

We do not store, cache, or transmit customer assets outside of their controlled infrastructure.

 

2. Zero Training on Customer Assets

Your assets are yours alone.

We never train, fine-tune, or adapt our models using customer images, videos, or motion outputs.

Customer content is never added to internal datasets or used to improve system performance.

Our system is architected to prevent any form of data blending across clients.

 

3. Brand Integrity & Accuracy

Brand fidelity is non-negotiable.

We prioritise colour accuracy, packaging realism, and design consistency.

All motion is subtle, intentional, and aligned with the brand’s aesthetic language.

We actively design against visual drift, distortion, or unintended hallucinations.

 

4. Permission-Based Use Only

We respect ownership and creative rights.

Customers may only animate assets they have the rights or licences to use.

We do not process copyrighted or third-party materials without clear permission.

We provide tools that encourage ethical and authorised use of imagery and motion.

 

5. Transparent Use of AI

Our technology is clear, explainable, and accountable.

We openly communicate where and how AI is applied within our pipeline.

Outputs are always labelled as AI-generated motion where relevant.

We avoid techniques that obscure or misrepresent the role of AI.

 

6. No Public Data Contribution

We will never contribute customer assets to public AI datasets.

No imagery is shared, resold, or repurposed beyond the customer’s explicit usage.

HuumanLed will never create or participate in open data repositories using client data.

 

7. Truthful Visual Representation

Motion should enhance truth, not distort it.

Our animations are designed to reflect reality — not exaggerate or mislead.

We avoid generating motion that implies qualities or features the product does not possess.

We commit to outputs that remain faithful to the original design intent.

 

8. Security & IP Protection

Protecting our customers’ intellectual property is fundamental.

All deployments follow industry-standard security practices and encrypted infrastructure.

We offer full on-premise installation for sensitive or high-security clients.

Customers maintain full ownership of all generated motion assets.

 

9. Responsible Innovation

We design AI to be a tool for augmentation, not replacement.

Our aim is to elevate creative teams — not automate them away.

We build features that expand capability, accelerate workflows, and respect human creativity.

We continually review our systems to ensure they meet evolving ethical standards.

 

10. Commitment to Ongoing Accountability

Ethics is not a static document.

We update this charter regularly as technology, security practices, and customer needs evolve.

We invite partners, brands, and experts to review and challenge our standards.

Transparency and accountability guide every aspect of our work.

​

​